O’Brien v MGN Ltd – Case Summary

324 words (1 pages) Case Summary in Cases

07/03/18 Cases Reference this

Last modified: 07/03/18 Author: In-house law team

Disclaimer: This work was produced by one of our professional writers as a learning aid to help you with your studies.

If you would like to view other samples of the academic work produced by our writers, please click here.

O’Brien v MGN Ltd [2002] CLC 33

Incorporation of contract terms; publication of rules relating to newspaper scratch cards

Facts

Mr O’Brien participated in a newspaper scratch card game and satisfied the criteria to win £50,000. The newspaper intended there to be one or two winners per week but due to an administrative mistake, some 1472 entrants met the criteria and claimed the prize. The rules of the competition were not published in the newspaper every day and they included a provision whereby if there was more than one winner, a prize draw would be held to decide who got the prize. Mr O’Brien brought an action to recover £50,000.

Issues

Mr O’Brien argued that as the rules of the competition had not been published in the newspaper on the day he purchased it and entered the competition, they had not been successfully incorporated into the contract between himself and the newspaper. He contended the newspaper had not done enough to bring the rules to the attention of the entrants and, therefore, as he had satisfied the criteria, he was entitled to recover the £50,000. The newspaper contended that the words ‘Normal Mirror Group Rules Apply’ was sufficient to incorporate the terms into the contract by reference. They argued the rules were published in the paper from time to time and they were available at their offices and, as such, Mr O’Brien had sufficient notice of them.

Held

Mr O’Brien’s claim was unsuccessful. The contractual rules had been successfully incorporated into the agreement by reference on the day he purchased the paper and entered the competition. The paper had taken sufficient steps to being the rules to the attention of entrants and the rules relating to the prize draw were not particularly unusual or outlandish.

Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.
Reference Copied to Clipboard.

Related Services

View all

DMCA / Removal Request

If you are the original writer of this essay and no longer wish to have the essay published on the UK Essays website then please:

xn--e1agzba9f.com

ковры

купить коврове покрытие

Current Offers